Copy That!
Copy That! is a show dedicated to the craft of copywriting in all of its forms hosted by five copywriters and marketers named Alex, Rod, Lindsey, and Sean. In every episode, we talk copy, share resources, and provide an over-the-shoulder look at what we do to write copy that sells. The hardest part of every copywriter’s career is the journey from learning copywriting theory to actually practicing it in the real world — getting clients, keeping them happy, improving your skillset as you work, and more. We make this show because we want to help people along their journeys and give them the tools they need to survive and thrive as a working copywriter.
Episodes
Wednesday Aug 28, 2024
How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez
Wednesday Aug 28, 2024
Wednesday Aug 28, 2024
Known for his sharp wit, controversial takes, and unmatched expertise, Nabeel Azeez sat down to talk with Sean and share his journey from volunteering to becoming one of the most expensive copywriters in Dubai.
We discussed his approach to branding, his TROLL framework for attracting and polarizing an audience, and the lessons he’s learned from years spent cold emailing clients and handling B2B sales.
Saturday Jun 08, 2024
Saturday Jun 08, 2024
Sean recently sat down with Kim Krause Schwalm to discuss her journey to become a 9-figure copywriter and how she used her early success to have clients BEGGING to work with her when she went freelance.
Sunday May 19, 2024
Sunday May 19, 2024
Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about:
-What traits tell him a new copywriter is going to succeed-Why so many people learn the “wrong” lessons from studying classic copy-Which commonly forgotten emotions you NEED to be able to work into your copy-How “H.A.T.” is going to be the key to writing breakthrough copy in the Internet Age-And so much more!
Sunday Apr 07, 2024
Sunday Apr 07, 2024
Sean recently sat down with Aaron Gentzler - CMO of Mauldin Economics and with 20 years of experience in the financial publishing niche - to talk shop. But this is more than conversation about how Aaron climbed the financial copywriting ladder. It's a conversation about one simple truth that new copywriters should WANT to hear: The financial niche is desperate for new talent. So how do you break into the financial niche? What are publishers looking for when they hire junior copywriters? How should you pitch your copywriter skills when you're cold emailing?
Friday Mar 08, 2024
What it Takes to Become an "A List" Copywriter | ft. Pauline Longdon
Friday Mar 08, 2024
Friday Mar 08, 2024
Pauline Longdon has an amazing story. She's a former Australian Army Major and former Nurse who reached a dramatic fork in the road of her life. And the choices she made turned her into one of the most sought after and respected copywriters working today. Hers is a story of triumph, overcoming obstacle after obstacle, and leveraging the power of copy into incredible results for her clients. Her path will inspire you and give you an idea of what it takes to succeed.
Tuesday Jan 30, 2024
Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from The Fix)
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like Pinterest and Huel) to talk all things copywriting and marketing.
Saturday Dec 02, 2023
How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter
Saturday Dec 02, 2023
Saturday Dec 02, 2023
Making high 6 or even 7 figures as a copywriter is the exception, not the norm. But exceptions *do* exist. And in this video Sean sits down with one. This 7 figure copywriter began his journey at 17 with no formal education, no courses, and no money. 5 years later, he's made over $1 million for himself. If you want to follow anyone's path, follow his. It's a story of hard work, cleverness, and finding sparks of creativity.
Sunday Nov 19, 2023
You’re Wrong About ”Hard Work” | An Interview with Kyle Milligan
Sunday Nov 19, 2023
Sunday Nov 19, 2023
Sean sat down with Kyle Milligan (of Copy Squad/"Take Their Money" fame) with the intent of talking about some of our favorite topics like:
- AI copywriting- Common copywriting mistakes- The biggest problems new copywriters run into - The state of copywriting YouTube
...but of course they ended up talking about everything under the sun.
So sit back, relax, and get ready for a wild ride as they talk about fun subjects like:
- Their deepest insecurities as copywriters - Why competence and confidence are less connected than you think- What makes Copy That!'s marketing uniquely strange
Thursday Oct 19, 2023
Thursday Oct 19, 2023
In this roundtable discussion, copywriters Tania Yeo and Daniel Throssell discuss their experience getting into financial copywriting, and the sacrifices and risks they had to take. Then the conversation broadens out to include what copywriters can do to improve and succeed in this business, and what mistakes to avoid (with helpful tips from Steven Young along the way).
Tuesday Sep 26, 2023
How to Succeed as a Copywriter in 2023 and 2024
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
Yes, it is still possible to become a successful copywriter in 2023 or 2024. Here are the best strategies for launching and growing a copywriting and internet marketing career this year.