Copy That!

The State of Copywriting: 2026 Panel Discussion

We marked the beginning of 2026 with a free panel discussion between people from different backgrounds, nationalities, and career paths to discuss the questions we get most about launching and building copywriting career: What are the mistakes beginners make when they go looking for their first job or client? Should you go to portfolio school? Should you get a degree in mass communications? How do I build a portfolio as a newbie? Has AI killed this opportunity?

Scaling a New Probiotic Soda brand from Zero to $100mm (Pitch, Please! Ep. 1)

How do you sell a product in a crowded, competitive market? How do you sell a product that... isn't even really enjoyable? More than that, what tools and tactics can you use to quickly scale a new brand to $100 million and beyond? That's what we're talking about today in a new format we're trying called "Pitch, Please." We're going to have copywriters, marketers, entrepreneurs, and strategists come on to share their thought process about how they'd create campaigns for different products in different niches. This way you get a peek inside the methods and secrets used by some of the top copywriters working today.

The Future of Brand Advertising and Creative Copywriting

Is brand advertising dying? Is AI taking over direct response copy? In this podcast interview, Sean and Rod discuss and then debate what the future of advertising looks like, as well as many of the common problems facing brand agencies today. From atomization and AI to Liquid Death and an automated discount email sequence selling Gucci, we unpack what’s working and what’s broken in modern copywriting.

How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez

Known for his sharp wit, controversial takes, and unmatched expertise, Nabeel Azeez sat down to talk with Sean and share his journey from volunteering to becoming one of the most expensive copywriters in Dubai.
We discussed his approach to branding, his TROLL framework for attracting and polarizing an audience, and the lessons he’s learned from years spent cold emailing clients and handling B2B sales.

The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm

Sean recently sat down with Kim Krause Schwalm to discuss her journey to become a 9-figure copywriter and how she used her early success to have clients BEGGING to work with her when she went freelance.

A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford

Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about:
-What traits tell him a new copywriter is going to succeed-Why so many people learn the “wrong” lessons from studying classic copy-Which commonly forgotten emotions you NEED to be able to work into your copy-How “H.A.T.” is going to be the key to writing breakthrough copy in the Internet Age-And so much more!

If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler

Sean recently sat down with Aaron Gentzler - CMO of Mauldin Economics and with 20 years of experience in the financial publishing niche - to talk shop. But this is more than conversation about how Aaron climbed the financial copywriting ladder. It's a conversation about one simple truth that new copywriters should WANT to hear: The financial niche is desperate for new talent. So how do you break into the financial niche? What are publishers looking for when they hire junior copywriters? How should you pitch your copywriter skills when you're cold emailing?

What it Takes to Become an "A List" Copywriter | ft. Pauline Longdon

Pauline Longdon has an amazing story. She's a former Australian Army Major and former Nurse who reached a dramatic fork in the road of her life. And the choices she made turned her into one of the most sought after and respected copywriters working today. Hers is a story of triumph, overcoming obstacle after obstacle, and leveraging the power of copy into incredible results for her clients. Her path will inspire you and give you an idea of what it takes to succeed.

Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from The Fix)

Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like Pinterest and Huel) to talk all things copywriting and marketing.

How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter

Making high 6 or even 7 figures as a copywriter is the exception, not the norm. But exceptions *do* exist. And in this video Sean sits down with one. This 7 figure copywriter began his journey at 17 with no formal education, no courses, and no money. 5 years later, he's made over $1 million for himself. If you want to follow anyone's path, follow his. It's a story of hard work, cleverness, and finding sparks of creativity.