Copy That!
Copy That! is a show dedicated to the craft of copywriting in all of its forms hosted by five copywriters and marketers named Alex, Rod, Lindsey, and Sean. In every episode, we talk copy, share resources, and provide an over-the-shoulder look at what we do to write copy that sells. The hardest part of every copywriter’s career is the journey from learning copywriting theory to actually practicing it in the real world — getting clients, keeping them happy, improving your skillset as you work, and more. We make this show because we want to help people along their journeys and give them the tools they need to survive and thrive as a working copywriter.
Episodes
Sunday Apr 07, 2024
Sunday Apr 07, 2024
Sean recently sat down with Aaron Gentzler - CMO of Mauldin Economics and with 20 years of experience in the financial publishing niche - to talk shop. But this is more than conversation about how Aaron climbed the financial copywriting ladder. It's a conversation about one simple truth that new copywriters should WANT to hear: The financial niche is desperate for new talent. So how do you break into the financial niche? What are publishers looking for when they hire junior copywriters? How should you pitch your copywriter skills when you're cold emailing?
Friday Mar 08, 2024
What it Takes to Become an "A List" Copywriter | ft. Pauline Longdon
Friday Mar 08, 2024
Friday Mar 08, 2024
Pauline Longdon has an amazing story. She's a former Australian Army Major and former Nurse who reached a dramatic fork in the road of her life. And the choices she made turned her into one of the most sought after and respected copywriters working today. Hers is a story of triumph, overcoming obstacle after obstacle, and leveraging the power of copy into incredible results for her clients. Her path will inspire you and give you an idea of what it takes to succeed.
Tuesday Jan 30, 2024
Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from The Fix)
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like Pinterest and Huel) to talk all things copywriting and marketing.
Saturday Dec 02, 2023
How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter
Saturday Dec 02, 2023
Saturday Dec 02, 2023
Making high 6 or even 7 figures as a copywriter is the exception, not the norm. But exceptions *do* exist. And in this video Sean sits down with one. This 7 figure copywriter began his journey at 17 with no formal education, no courses, and no money. 5 years later, he's made over $1 million for himself. If you want to follow anyone's path, follow his. It's a story of hard work, cleverness, and finding sparks of creativity.
Sunday Nov 19, 2023
You’re Wrong About ”Hard Work” | An Interview with Kyle Milligan
Sunday Nov 19, 2023
Sunday Nov 19, 2023
Sean sat down with Kyle Milligan (of Copy Squad/"Take Their Money" fame) with the intent of talking about some of our favorite topics like:
- AI copywriting- Common copywriting mistakes- The biggest problems new copywriters run into - The state of copywriting YouTube
...but of course they ended up talking about everything under the sun.
So sit back, relax, and get ready for a wild ride as they talk about fun subjects like:
- Their deepest insecurities as copywriters - Why competence and confidence are less connected than you think- What makes Copy That!'s marketing uniquely strange
Thursday Oct 19, 2023
Thursday Oct 19, 2023
In this roundtable discussion, copywriters Tania Yeo and Daniel Throssell discuss their experience getting into financial copywriting, and the sacrifices and risks they had to take. Then the conversation broadens out to include what copywriters can do to improve and succeed in this business, and what mistakes to avoid (with helpful tips from Steven Young along the way).
Tuesday Sep 26, 2023
How to Succeed as a Copywriter in 2023 and 2024
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
Yes, it is still possible to become a successful copywriter in 2023 or 2024. Here are the best strategies for launching and growing a copywriting and internet marketing career this year.
Friday Mar 31, 2023
The mistakes we made as new copywriters
Friday Mar 31, 2023
Friday Mar 31, 2023
In this episode we wanted to go back and cover what mistakes we made as new copywriters and what we would do differently if we were to start all over again. And while we sadly CAN’T undo our mistakes… we hope you can learn from them!
Friday Mar 03, 2023
A Secret: How Much Money Copywriters ACTUALLY Make
Friday Mar 03, 2023
Friday Mar 03, 2023
In this episode of Copy That! we answer two of our favorite “It Depends” questions: “How much do copywriters really earn?” and “How much can a new copywriter expect to make when starting out?”
Like most “It Depends” questions… it’s complicated.
That’s why we decided to double the length of this month’s episode and get into all the details that go into how copywriters make money writing copy. Details like:
The real impact of being freelance vs in-house
How long it really takes to start making money as a beginner copywriter
How much you should be making at each stage of your career
When and how to ask for royalty checks
Going “wide” vs “deep” when skilling up (Generalizing vs Specializing)
And the BEST way to sell your services (without even using the word “copy”)
Wednesday Dec 28, 2022
Research Is EASY If You Do “THIS” - The Secret to Copywriting Research
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
“How do professional copywriters do research?”
“What do I even research for my copy?”
“How much research is enough?”
We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That is! is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best email copywriters…
Tune in to find out:
The 4 Types of Research You Should Be Doing
How to Know WHAT to Research
The Simple Trick to Make Clients Give You Info Worth Using
How to Make Other People Do Your Customer Research… For Free
When You SHOULDN’T Do Research
Embarrassing Research “Hacks” We Actually Use