A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford

Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about:

-What traits tell him a new copywriter is going to succeed
-Why so many people learn the “wrong” lessons from studying classic copy
-Which commonly forgotten emotions you NEED to be able to work into your copy
-How “H.A.T.” is going to be the key to writing breakthrough copy in the Internet Age
-And so much more!

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