Copy That!

The mistakes we made as new copywriters

In this episode we wanted to go back and cover what mistakes we made as new copywriters and what we would do differently if we were to start all over again. And while we sadly CAN’T undo our mistakes… we hope you can learn from them!

A Secret: How Much Money Copywriters ACTUALLY Make

In this episode of Copy That! we answer two of our favorite “It Depends” questions: “How much do copywriters really earn?” and “How much can a new copywriter expect to make when starting out?”
Like most “It Depends” questions… it’s complicated.
That’s why we decided to double the length of this month’s episode and get into all the details that go into how copywriters make money writing copy. Details like:
The real impact of being freelance vs in-house
How long it really takes to start making money as a beginner copywriter
How much you should be making at each stage of your career
When and how to ask for royalty checks
Going “wide” vs “deep” when skilling up (Generalizing vs Specializing)
And the BEST way to sell your services (without even using the word “copy”)

Research Is EASY If You Do “THIS” - The Secret to Copywriting Research

“How do professional copywriters do research?”
“What do I even research for my copy?”
“How much research is enough?”
We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That is! is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best email copywriters…
Tune in to find out:
The 4 Types of Research You Should Be Doing
How to Know WHAT to Research
The Simple Trick to Make Clients Give You Info Worth Using
How to Make Other People Do Your Customer Research… For Free
When You SHOULDN’T Do Research
Embarrassing Research “Hacks” We Actually Use